About Us
Baaad Flockers - Heard, Not Herded! We might be a new brand, but Cookie isn't new to this - he's been creating best-selling designs since 1995! (You know that Weirdfish t-shirt of yours? Yep - that was Cookie.) We are based in a studio in the beautiful Worcestershire countryside; this is where all the fun antics take place! Flockers designs have been in Cookie's mind for many years. Some of the sketches are from 30 years ago, originally intended to become postcards - but now you'll find this baaad fleet on a catalogue of garments and accessories! Mooody is another great brand developing, and let's not forget the Little Flockers range! And it all happens in our studio - from initial thought and creation, all the way through to printing! Cookie pours his heart and creativity into every aspect, mixing the colours to his design specification and overseeing every stage. Welcome, fellow Flocker, to the Flocker community! Thank you for joining this quirky fleet.
Our Shops
Hay-on-Wye is our flagship shop, and was opened in November 2023.
We are situated on Castle street amongst the book stores and a thriving Market on a Thursday.
As well as online, you'll find exclusive designs in here!
Hay-on-Wye is our flagship shop, and was opened in November 2023.
We are situated on Castle street amongst the book stores and a thriving Market on a Thursday.
As well as online, you'll find exclusive designs in here!
Our second shop in Brecon, Wales - situated in Bethel Shopping Square - has a lovely gallery that displays some of Cookie's original artwork.
There's also plenty of Flocker stock and even some exclusives, which are also available on the website.
Our second shop in Brecon, Wales - situated in Bethel Shopping Square - has a lovely gallery that displays some of Cookie's original artwork.
There's also plenty of Flocker stock and even some exclusives, which are also available on the website.
Tweedmill - Wales
JAK Hanson - Wigan, Pembrokshire,
Betws-y-coed, Linton, Barmouth, Cornwall, Shropshire, Devon, Yorkshire, Scotland... to name a few..
We also attend a number of shows throughout the year; keep an eye...
Tweedmill - Wales
JAK Hanson - Wigan, Pembrokshire,
Betws-y-coed, Linton, Barmouth, Cornwall, Shropshire, Devon, Yorkshire, Scotland... to name a few..
We also attend a number of shows throughout the year; keep an eye...
Business Wales 2025
The Business Wales Start-Up Accelerator Programme Awards
The Business Wales Start-Up Accelerator Programme brought together 13 entrepreneurs for an intensive 10-week programme that helped them transform innovative ideas into thriving businesses, with access to expert mentors, business advisors and a network of peers.
It concluded with a special event that recognised six outstanding entrepreneurs for their dedication, creativity, and impact.
Fastest Sales Award: Kim Gristy, founder of MetalMudInc.
MetalMudInc offers distinctive, humour-infused artwork to art lovers. It offers a curated selection of original pieces, limited editions, and sculptures from renowned artists.
Global Awards 2024
Baaad Flockers Receives 2024 Global Recognition Award™
Baaad Flockers has been recognised with a 2024 Global Recognition Award for its innovative approach to apparel and gift design, exceptional creativity, and commitment to customer satisfaction.
This quirky British brand, founded by renowned cartoonist Cookie, has created a unique niche in the market with its rebellious sheep-themed designs and hand-screen-printed products. Baaad Flockers distinguishes itself through a distinctive blend of humor, artistry, and quality, transforming shopping into an entertaining experience.
Creative Excellence and Brand Identity Cookie, the brand’s creative force, draws from his 15-year experience as the original artist for Weird Fish, giving Baaad Flockers a signature style that resonates with customers. The company’s designs, featuring rebellious sheep, showcase creativity and wit that sets them apart in the crowded apparel and gift market.
This unique approach has allowed Baaad Flockers to build a loyal customer base that appreciates their originality and playful merchandise for men, women, and children.
The brand’s commitment to originality extends beyond its designs to its business model. Baaad Flockers proudly states, “We may be sheep, yet we are not sheep-like.” This philosophy shapes every aspect of their operation, from product conception to customer interaction.
Their focus on unique, playful merchandise and attentive listening to customer feedback has successfully differentiated Baaad Flockers from competitors and created a strong brand identity that resonates with its target audience.
Baaad Flockers is strongly committed to sustainability and local production, aligning with global trends toward environmentally responsible business practices.
All products are hand-screen-printed in the UK, reducing the carbon footprint associated with international shipping and supporting local craftsmanship. This approach ensures high-quality control and contributes to the local economy of Worcestershire and surrounding areas, creating a positive impact beyond just their product offerings.
The company’s focus on sustainability extends to its diverse product range, which includes apparel and beverages such as coffee, tea, and rum. Offering various products while maintaining a cohesive brand identity demonstrates Baaad Flockers’ adaptability and innovation in meeting customer needs.
Their commitment to offering larger sizes reflects an inclusive approach to fashion, addressing a gap in the market and promoting body positivity, further strengthening their connection with customers who appreciate brands that prioritise inclusivity.
Baaad Flockers’ success is underpinned by its unwavering focus on customer satisfaction and impressive business growth. With a 4.9-star rating online and over 5,000 customers generated since its launch, the company has quickly established itself as a trusted brand in the apparel and gift sector. This rapid growth is a testament to their ability to connect with customers and deliver products that meet and exceed expectations.
The company’s financial performance further underscores its success in the competitive retail landscape. With an annual revenue of £220,000 and a remarkable revenue growth of 130 percent, Baaad Flockers demonstrates strong business acumen alongside its creative prowess. The brand’s expansion to physical stores in Hay-on-Wye and Brecon and its online presence showcases its ability to succeed in digital and traditional retail environments, adapting to changing consumer preferences and shopping habits.
Baaad Flockers’ recognition with a 2024 Global Recognition Award highlights its unique approach to business, blending creativity, quality, and customer focus. The brand’s ability to create joy through its designs while maintaining a commitment to sustainability and local production establishes a new standard in the apparel and gift industry.
As Baaad Flockers grows, it is an inspiring example of how small businesses can make a significant impact through innovation, authenticity, and a deep understanding of their customers’ needs.
The success of Baaad Flockers demonstrates that in today’s market, businesses can thrive by embracing their unique qualities and staying true to their core values. Combining artistic talent with sound business practices has allowed Baaad Flockers to foster a community of customers who appreciate humour, creativity, and quality.
This award recognises the company’s current achievements and potential for continued growth and positive influence in the retail sector. It sets a benchmark for other small businesses aspiring to make their mark in competitive industries.
Retail Industry Awards 2024
Our Commitment to Sustainability
Baaad Flockers' Partner ESG Standards
At Baaad Flockers, we work hard to not only make people feel good, but also look after the environment - from right here in our studios during design, print, production and packaging, or if we're sourcing external input to deliver you awesome garments and giftware.
Here, we exclusively partner with manufacturers who share our commitment to environmental stewardship, social responsibility, and ethical governance. Every garment we print on meets rigorous sustainability standards.
Climate Action and Clean Energy
Our processes achieve over 16% reduction in greenhouse gas emissions through renewable energy investments, including solar installations and energy-efficiency upgrades.
Water Conservation
Water intensity has been reduced by over 25% per kilogram of product through innovative reuse systems and proprietary dyeing processes that use three times less water than traditional methods. These advanced systems save hundreds of thousands of cubic meters of water annually.
Sustainable Materials
Over 77% of cotton is sourced from third-party verified sustainable programs, with plans to reach 100% sustainable cotton. Recycled polyester usage has more than doubled, and less than 1% of manufacturing waste is sent to landfill.
Biodiversity Protection
Our partners utilise nature-based wastewater treatment systems that support local wildlife and conduct regular biodiversity assessments to ensure facilities protect rather than harm local ecosystems.
Human Rights and Ethical Labour
Our partners maintain zero tolerance for modern slavery and child labour, with verified records showing zero incidents. Workers have access to anonymous grievance mechanisms, and over 93% receive annual human rights training.
Fair Wages and Benefits
Our partners provide compensation meets or exceeds local requirements, with comprehensive benefits including free on-site medical clinics, financial literacy programs, and mental health support services.
Learning and Development
Millions of training hours are invested annually in employee development, including leadership programs where nearly half of participants earn promotions.
Diversity and Inclusion
Our partners' gender parity is maintained at 43% women across the workforce, with recognition including the UN's Gold Gender Equality Seal. Inclusive practices include sign language training to support deaf colleagues.
Health and Safety
Our partners pursue ISO 45001 certification at all facilities, with multiple sites already certified and others achieving millions of working hours without lost-time accidents.
Community Investment
Millions are invested annually in education, healthcare, and environmental programs, with tens of thousands of employee volunteer hours contributed to local communities.
Ethics and Compliance
100% of required personnel complete annual compliance certification, with confidential reporting channels available in all local languages. Zero tolerance policies apply to bribery, corruption, and all forms of unethical conduct.
Data Security
ISO 27001 certification is maintained for information security management, with zero material cyber breaches or data security issues over the past five years.
Industry Recognition
Our manufacturing partners have been included on the Dow Jones Sustainability Index for 12 consecutive years, achieved CDP Climate Change A- scores, and been recognized by TIME Magazine and Newsweek for sustainability leadership.
Why Choose Baaad Flockers?
Every product from Baaad Flockers supports reduced environmental impact, fair treatment of workers, and investment in communities where products are made. These aren't marketing claims - they're verified commitments backed by third-party certification and transparent reporting.
Yes, We Give You Laughs. But We Also Give You:
Quality Products. Ethical Manufacturing. Real Impact.
That’s Baaad Flockers®.