Roof Rack of Lamb
Pen and Ink with Watercolour by Cookie
How it all started..
The History of Baaad Flockers: How One Flock Decided Not to Follow the Herd
Every great brand has an origin story.
Some begin in a boardroom with spreadsheets, market analysis, and men in very shiny shoes saying things like, “Let’s circle back.”
Baaad Flockers did not.
Baaad Flockers began with humour, character, a slightly rebellious streak, and one simple idea:
What if clothing could make people smile before they even looked at the price tag?
And so, somewhere between British wit, hand-drawn cartoons, shop-floor laughter, and the odd sheep with attitude, Baaad Flockers was born.
Not quietly.
Not politely.
And definitely not following the flock.
It Started With Cookie
At the heart of Baaad Flockers is Cookie, a cartoonist with over 30 years of bestselling design experience and a brain that appears to run on tea, mischief, and suspiciously quick one-liners.
Cookie has been creating characters people connect with for decades. From retro 90s t-shirt designs to bold new Flocker favourites, his work has always had one thing in common:
It makes people stop, laugh, point, and say, “That is so me.”
Which, in retail terms, is basically gold dust.
Cookie’s designs are not just drawings. They are personalities. Grumpy ones. Adventurous ones. Moody ones. Barking mad ones. Wild swimming ones. Fishing ones. Golfing ones. The ones you buy for your dad because he pretends he does not want anything but secretly loves being understood.
And that became the magic.
Baaad Flockers was never just about putting a picture on a t-shirt.
It was about creating characters people recognised in themselves, their families, their friends, their dogs, their partners, and occasionally the bloke in the queue moaning about the price of a cup of tea.
We May Be Sheep, But We Are Certainly Not Sheep-Like
The name says it all.
Baaad Flockers is a brand for people who do not want to blend in. It is for the ones who like a laugh, love a bit of character, and would rather wear something with personality than something that looks like it was designed by a beige committee.
From the beginning, the brand has carried a simple message:
Be different from the crowd.
Wear something that gets you noticed.
And never underestimate the power of a good giggle.
Because life is serious enough. The washing machine breaks. The dog eats something questionable. The weather cannot make its mind up. Someone always forgets to put the bins out.
So if a t-shirt can make someone laugh in the middle of all that, then frankly, it is doing important work.
From Ideas to Shops, Stockists and Flockers Everywhere
What started as a collection of funny, hand-drawn designs grew into something much bigger: a proper flock.
Baaad Flockers now has two character-packed shops — one in Brecon, Powys, and one in Hay-on-Wye, a place already famous for books, independent shops, brilliant visitors, and people who appreciate something a little different.
Step into a Baaad Flockers shop and you do not just find t-shirts.
You find humour on the walls. Characters with opinions. Designs that remind people of someone they know. Conversations. Laughter. Teddy the shop dog. Cookie’s artwork. A bit of theatre. A lot of personality.
It is the sort of shop where people come in for a look and leave saying things like:
“I know exactly who that is for.”
Which is normally followed by:
“And I probably need one for myself as well.”
That is the Flocker effect.
The Great British Gift Problem
Baaad Flockers also solved one of the UK’s most difficult social challenges:
What do you buy for someone who says they do not want anything?
You know the type.
The dad who has everything.
The grandad who says, “Don’t waste your money on me,” while secretly hoping someone has made an effort.
The mate who is impossible to buy for.
The partner who claims to be low maintenance but somehow owns fourteen versions of the same fleece.
Baaad Flockers became the answer.
A funny t-shirt. A cheeky gift. A design that says:
“I know you. I get you. You are ridiculous, but I love you anyway.”
That is why designs like Grumpy Old Flocker became favourites. Because every family has one. Every workplace has one. Every pub has at least three.
And honestly, where would we be without them?
Probably quieter. But less entertained.
Built on Laughter, Quality and Proper Artwork
Behind the humour is a serious commitment to quality.
Every Baaad Flockers design begins with original artwork. Not soulless clip art. Not something pulled from the internet and given a funny hat. Proper hand-drawn character design by Cookie.
The clothing is made to be worn, gifted, loved, washed, worn again, and possibly argued over when someone borrows it and “forgets” to give it back.
The brand has expanded into t-shirts, polos, hoodies, gifts, artwork, mugs, magnets, signs, baubles, and all sorts of Flocker-friendly creations.
But the heart of it remains the same:
Great designs. Great humour. Great quality. Proper character.
More Than a T-Shirt Brand
Over time, Baaad Flockers has become more than clothing.
It has become a community.
A place for people who like British humour, bold designs, quirky characters, and gifts that do not feel boring.
A place where customers are not just customers — they are Flockers.
And being a Flocker means you are part of something cheerful, cheeky, slightly unruly, and always ready for the next adventure.
From wild swimming to fishing, dogs to dinosaurs, rugby to rock climbing, grumpy dads to cartoon workshops, Baaad Flockers has become a home for characters who make people feel seen.
Even if what they are being seen as is “slightly unhinged before coffee.”
The Future of the Flock
The story is still being written.
New designs are constantly being created. Old Cookie classics are being rediscovered. Retro favourites are making a comeback. Shops are growing. Stockists are spreading the flock. Online adventures are expanding. Characters are multiplying at a rate that may require someone to check the sheep gate.
And the mission is clearer than ever:
To create clothing and gifts that make people smile, laugh, connect, and feel part of something.
Because in a world full of fast fashion, bland branding, and t-shirts that say absolutely nothing, Baaad Flockers is here to say:
Flock that. Let’s have some fun.
In the End, It Is Quite Simple
Baaad Flockers began with humour.
It grew through creativity.
It found its people through laughter.
And it continues because customers keep recognising themselves, their families, and their gloriously grumpy loved ones in Cookie’s designs.
That is the history of Baaad Flockers.
A brand built by characters.
For characters.
With a flocking good sense of humour.
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Baaad Flockers Art Gallery | Original Cookie Artwork & Prints
Baaad Flockers Art Gallery: Original Artwork, Limited Prints and the World of Cookie
Some artwork is made to match the curtains.
Baaad Flockers artwork is not that sort of artwork.
Our art is made to make people stop, smile, laugh, point, remember, and say:
“That is brilliant.”
Welcome to the Baaad Flockers Art Gallery — a place where Cookie’s original artwork, limited prints, hand-drawn characters, and unmistakable British humour come together in one gloriously character-filled flock.
This is not ordinary wall art.
This is artwork with personality.
The Artist Behind the Flock
At the heart of Baaad Flockers is Cookie, the artist and cartoonist behind the brand’s much-loved characters.
Cookie has been creating bestselling designs for over 30 years, developing a distinctive hand-drawn style full of humour, expression, movement, and attitude. His artwork has a way of capturing real personalities — the grumpy ones, the cheeky ones, the adventurous ones, the slightly dramatic ones, and the ones who absolutely insist they are “not bothered” while clearly being very bothered indeed.
Every Baaad Flockers design starts with an idea, a character, and Cookie’s unmistakable imagination.
The Art Gallery celebrates that creative process.
It gives people the chance to enjoy the artwork beyond clothing — as original pieces, limited prints, and collectible designs that can live proudly on your wall.
More Than Just a Picture
Cookie’s artwork does not just sit quietly in a frame.
It tells a story.
Every character has an expression. Every scene has humour. Every design feels like it has just captured a moment — usually the moment just before someone says something sarcastic.
That is what makes Baaad Flockers artwork different.
It is full of life.
A sheep might look like he has had enough of everyone.
A dog might be causing chaos.
A fish might have more attitude than expected.
A Grumpy Old Flocker might be silently judging the entire room.
And somehow, you know exactly who it reminds you of.
That is the magic of good character art. It connects.
Original Artwork With Real Character
The Baaad Flockers Art Gallery features original artwork created by Cookie, giving collectors and fans the opportunity to own a unique piece of the flock.
Original artwork is special because it carries the artist’s hand, humour, and creative energy directly on the page. It is not mass-produced. It is not generic. It is not something you will see in every other house on the street.
It is one of a kind.
For people who love cartoon art, British humour, character design, or the story behind Baaad Flockers, owning an original piece by Cookie is a way to own part of the brand’s creative history.
It is art with a grin.
And possibly a raised eyebrow.
Limited Prints for Flocker Fans
Alongside original artwork, the gallery also includes limited prints — perfect for anyone who wants to bring Cookie’s world into their home, office, shop, man cave, studio, campervan, or wherever a little more personality is required.
Limited prints make brilliant gifts because they feel thoughtful, unusual, and full of character.
They are ideal for people who already love Baaad Flockers, fans of Cookie’s artwork, collectors of quirky prints, or anyone who enjoys humour that does not take itself too seriously.
A limited print is not just a decoration.
It is a talking point.
The sort of thing that makes visitors stop and say:
“Where did you get that?”
Which, as far as we are concerned, is exactly what a good piece of art should do.
Artwork That Makes People Smile
The world can be a serious place.
Bills. Bad weather. Queues. Wi-Fi that gives up at the worst possible moment. Self-service tills asking if you brought your own bag like they are interviewing you for a crime.
That is why artwork that makes people smile matters.
Baaad Flockers artwork brings humour into everyday spaces. It gives a room character. It makes a wall feel less blank and a little more alive.
Whether it is in a home, office, hallway, kitchen, workspace, café, holiday cottage, or gift shop, Cookie’s artwork adds personality.
It does what Baaad Flockers has always done best:
It makes people feel good.
The Perfect Gift for Someone Who Has Everything
Some people are hard to buy for.
They say things like:
“I don’t need anything.”
“Don’t waste your money.”
“I’ve got enough stuff.”
“I’ll just have a card.”
These people are usually wrong.
What they need is something personal, funny, different, and memorable.
A piece from the Baaad Flockers Art Gallery makes a brilliant gift because it feels chosen, not grabbed in a panic. It says:
“I saw this and thought of you.”
And that is what makes a gift special.
Whether it is for a birthday, Father’s Day, Christmas, retirement, housewarming, thank-you present, or simply because someone deserves a laugh, Cookie’s artwork offers something with real personality.
From T-Shirts to the Gallery Wall
Many people first discover Baaad Flockers through a t-shirt.
A funny design catches their eye. A character makes them laugh. A slogan feels a little too accurate. Before long, they are part of the flock.
The Art Gallery takes that same humour and creativity and gives it another place to live.
On the wall.
The same hand-drawn characters that make our clothing stand out can now become artwork to collect, frame, gift, and enjoy every day.
It is the next chapter in the Baaad Flockers world.
From wearable art to wall art.
From the high street to the hallway.
From the flock to the frame.
Why Cookie’s Artwork Stands Out
Cookie’s work is instantly recognisable because it has soul.
It is bold, expressive, funny, and full of movement. His characters do not look flat or lifeless. They look like they have just wandered into the scene and are about to cause trouble.
That is why people connect with them.
The humour feels familiar. The expressions feel human — even when the character is a sheep, fish, dog, cow, shark, or something else entirely.
Cookie has a rare ability to turn everyday personalities into memorable characters.
The grumbler.
The adventurer.
The joker.
The diva.
The dog lover.
The wild swimmer.
The one who thinks they are in charge.
The one who definitely is not in charge but keeps trying anyway.
That is the heart of Baaad Flockers artwork.
It celebrates character.
A Gallery Built on Humour and Imagination
The Baaad Flockers Art Gallery is not about silent white walls and people whispering as if the paintings are asleep.
It is about creativity, laughter, personality, and storytelling.
It is about giving Cookie’s characters room to shine.
It is about offering people artwork that feels joyful, original, and full of life.
Because art does not have to be serious to matter.
Sometimes the artwork that stays with us is the piece that makes us laugh every time we walk past it.
Sometimes it is the character that reminds us of someone we love.
Sometimes it is the print that turns a plain wall into a conversation.
And sometimes it is simply a sheep with an expression that says everything.
Visit the Baaad Flockers Art Gallery
The Baaad Flockers Art Gallery is a celebration of original artwork, limited prints, and unique hand-drawn designs by Cookie, the artist behind the flock.
Whether you are a long-time fan, a collector, a gift hunter, or someone discovering Baaad Flockers for the first time, the gallery is full of character, humour, and creative energy.
Explore the artwork online at www.baaadflockers.com, or visit our shops in Hay-on-Wye and Brecon, Powys to experience the flock in person.
You might come looking for a print.
You might find the perfect gift.
You might discover a character that feels suspiciously familiar.
And you might leave with something that makes your wall, your home, or your workspace just that little bit more Baaad Flockers.
Baaad Flockers Art Gallery
Original artwork.
Limited prints.
Hand-drawn humour.
Characters with attitude.
British wit.
And Cookie’s unmistakable creative style.
The Baaad Flockers Art Gallery is where the flock steps out of the wardrobe and onto the wall.
Because some characters are too good to keep on a t-shirt.
Visit Baaad Flockers Shops in Hay-on-Wye & Brecon, Powys
Two Shops, One Flock: Visit Baaad Flockers in Hay-on-Wye and Brecon
Some shops sell t-shirts.
Some shops sell gifts.
And then there are shops where you walk in for “a quick look” and leave laughing, holding a bag, and saying, “I know exactly who this is for.”
That is the Baaad Flockers experience.
With two character-packed shops in Hay-on-Wye and Brecon, Powys, Baaad Flockers has become more than a clothing and gift brand. It has become a place people remember, talk about, return to, and drag their friends into with the words:
“You have got to see this.”
The Full Flocker Experience
Baaad Flockers was built on humour, originality, and Cookie’s hand-drawn characters — and our shops bring all of that to life.
Online, you can browse the designs.
But in the shops?
You can feel the flock.
The walls are full of personality. The rails are packed with t-shirts, polos, hoodies, gifts, artwork, and designs that make people stop mid-conversation and laugh.
It is not unusual for someone to pick up a t-shirt and say:
“That’s my husband.”
“That’s my dad.”
“That’s my mate.”
“That’s definitely me, but I’m not admitting it.”
That is the magic of Baaad Flockers. Every design has a character, a story, and a little bit of truth hiding behind the humour.
Baaad Flockers Hay-on-Wye
Our Hay-on-Wye shop sits in one of the most charming and creative towns in the UK.
Hay-on-Wye is famous for its bookshops, independent businesses, outdoor market, events, visitors, walkers, readers, explorers, and people who appreciate something a little different.
So naturally, Baaad Flockers fits right in.
Hay is the sort of place where curiosity is encouraged. People wander, browse, discover, and enjoy the joy of finding something they did not know they needed.
That could be a funny t-shirt.
A unique gift.
A piece of artwork.
Or a design that reminds them of someone so strongly they have to buy it immediately before common sense gets involved.
Our Hay-on-Wye shop is perfect for visitors who love independent shopping, British humour, quirky finds, and gifts that do not feel boring.
It is a shop for people who like character.
And we have plenty of those.
Some of them are even on the t-shirts.
Baaad Flockers Brecon, Powys
Our Brecon shop is another proud home for the flock.
Set in beautiful Powys, Brecon is surrounded by adventure, countryside, walkers, visitors, families, and people who appreciate quality clothing with a good laugh thrown in.
Brecon is the perfect place for Baaad Flockers because our brand has always been ready for adventure.
From wild swimming to fishing, rock climbing to rugby, dogs to dads, grumpy old flockers to bold new characters, our designs are made for people who live life with humour.
The Brecon shop brings together clothing, gifts, artwork, and the full Baaad Flockers personality under one roof.
It is also the kind of shop where you might come in looking for a present and end up finding a t-shirt that describes your entire family dynamic far too accurately.
We apologise for nothing.
Gifts That Say “I Know You”
One of the reasons people love visiting our shops is because Baaad Flockers gifts feel personal.
They are not generic.
They are not bland.
They are not the sort of present that says, “I panicked in a supermarket aisle.”
They say:
“I saw this and thought of you.”
That is what makes them special.
Whether you are buying for a dad, grandad, partner, friend, work colleague, dog lover, adventurer, grumpy legend, wild swimmer, fisherman, golfer, biker, or someone who is simply impossible to buy for, there is usually a Flocker design waiting for them.
And if there is not?
Just ask.
Cookie is always creating. The flock never stands still.
Meet the Characters Behind the Brand
Baaad Flockers is built around characters.
Not just cartoon characters, but real personality.
Cookie’s hand-drawn designs are full of expression, humour, and storytelling. Every sheep, dog, fish, cow, shark, biker, swimmer, and grumpy old legend has something to say.
Sometimes loudly.
Sometimes with a raised eyebrow.
Sometimes with the kind of face that says, “I told you so,” before anyone has even spoken.
When you visit one of our shops, you are stepping into that world.
You are not just looking at products. You are meeting the flock.
Why Visit the Shops?
Of course, you can shop online at www.baaadflockers.com, and we love sending Flocker parcels out into the world.
But visiting the shops gives you something extra.
You can see the colours properly.
You can feel the quality.
You can try things on.
You can browse the full range.
You can discover designs you might have missed online.
You can find gifts you did not expect.
You can have a laugh while you shop.
And, most importantly, you can enjoy the proper Baaad Flockers atmosphere.
Because our shops are not quiet, serious, beige places.
They are full of humour, artwork, personality, and the kind of designs that make strangers chuckle next to each other.
Which, frankly, is how shopping should be.
Independent Shops With Big Personality
Both Baaad Flockers shops are proud to be part of the independent high street.
Hay-on-Wye and Brecon are both places full of character, visitors, local businesses, creativity, history, and charm.
We love being part of towns where people still enjoy discovering something unique.
Something made with care.
Something with a story.
Something that makes them laugh.
That is exactly what Baaad Flockers is about.
Come and Join the Flock
Whether you are visiting Hay-on-Wye for the books, the market, the events, or a day of independent shopping, make sure you pop into Baaad Flockers.
Whether you are in Brecon for the views, the walks, the adventure, or a well-earned wander around town, come and find us there too.
Both shops are packed with funny t-shirts, unique gifts, original artwork, British humour, and Cookie’s unmistakable hand-drawn designs.
You may come in for a quick look.
You may leave with a bag full of presents.
You may discover your new favourite t-shirt.
You may finally find the perfect gift for the person who claims they do not want anything.
And you may even become a fully fledged Flocker.
No ceremony required.
Although Sir Bertlad Flockalot would probably insist on one.
Visit Baaad Flockers
Find us in:
Hay-on-Wye
The town of books, independent shops, creativity, markets, visitors, and brilliant discoveries.
Brecon, Powys
The perfect stop for adventure lovers, gift hunters, walkers, visitors, and anyone who enjoys clothing with character.
Or shop online at:
Baaad Flockers — quality clothing and gifts with a dash of humour.
Come for the t-shirts.
Stay for the laughter.
Leave as part of the flock.