
It starts with one little dip.
Then another.
Then suddenly you're checking water temperatures, collecting changing robes and telling complete strangers how good cold water makes you feel.
Welcome to Evolution.
The Kimmer Cards – Evolution from Baaad Flockers® is a funny greeting card inspired by the wonderful transformation that seems to happen once someone discovers wild swimming, open water swimming and cold-water dipping.
Created for wild swimmers, sea swimmers, lake swimmers and anyone whose innocent first dip somehow became a full-blown way of life, Evolution is a brilliant card for birthdays, celebrations, swimming achievements or simply making your favourite swimming buddy laugh.
Once a swimmer.
Always a swimmer.
Stage one:
“That water looks freezing.”
Stage two:
“I'll just try it once.”
Stage three:
“What temperature is the lake this morning?”
And before you know it, they're arranging sunrise dips, discussing neoprene socks and wondering why everyone else isn't joining them.
The Evolution Card celebrates that familiar journey into the wild-swimming world.
Perfect for:
Looking for a card that instantly says “this is so you”?
The Kimmer Evolution Card is made for the person whose love of swimming has gradually become part of who they are.
Perfect as a:
The Evolution Card is blank inside, leaving plenty of room for your own message.
Heartfelt?
Funny?
A gentle reminder of how the obsession began?
Entirely up to you.
Or perhaps:
“Look how far you've come… and how cold you've become.”
Wild swimmers will understand.
The Evolution Card is printed on premium 300gsm silk card, giving it a smooth, sturdy and high-quality finish.
The substantial card stock helps the artwork look crisp while giving the finished card a premium feel in the hand.
Because your swimming habits may have evolved.
Your standards don't need to go backwards.
Each Evolution Card measures approximately 148 x 148mm.
The square format gives the Evolution artwork plenty of space to stand out while remaining a practical size for posting, displaying or keeping.
Each card comes complete with a white envelope, ready for your personal message.
The Kimmer Evolution Card works for plenty of occasions, including:
It also makes a brilliant card for the friend who once said:
“I'm definitely not getting in.”
We all know how that ended.
Wild swimming has a habit of changing people.
You start noticing the weather differently.
You know exactly where your towel is.
You own considerably more swimming kit than expected.
And perfectly sensible conversations suddenly involve water temperatures.
The Evolution Card celebrates that progression — from tentative beginner to fully fledged wild swimmer.
The Kimmer Evolution Card is a celebration of wild swimming, adventure and becoming part of a community that understands why getting into cold water can be one of the highlights of the day.
Perfect for anyone whose swimming journey has gone considerably further than they originally planned.
WARNING: Sending Evolution may result in discussions about water temperature, another piece of swimming kit being purchased and the recipient trying to recruit even more people into the wild-swimming world.
Heard, Never Herded.

